The Company Redefining Athlete Gear, One NBA Player at a Time

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From NYC courts to NBA stores: How one entrepreneur’s idea for a new backpack changed the course of his life.

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Solepack’s beginning is a tale that starts on the basketball courts of New York City over two decades ago, and evolves into a testament to innovation and entrepreneurship. Michael Sala saw a simple yet profound gap in the market—the ability to carry an extra pair of sneakers comfortably—and it sparked a vision in the mind of this young hooper from Staten Island that would become his life’s project.

Solepack has evolved over the last 20 years, and the story highlights the grit, creativity, and determination required to transform an idea into reality. It's a story not just about a backpack, but about spotting a gap in the market and daring to fill it.

Now a favorite among NBA players, Solepack started as a simple idea and yet revolutionized the industry. Michael proves how having the right team and talking to the right people can give your business the encouragement and exposure it needs to survive.


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