CSMP The Impact of Digital Transformation on Business Management

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Digital transformation has had a major impact on business management from a management perspective. It has created new opportunities for businesses to improve their operations, become more efficient, increase profits, and gain a competitive edge. Digital transformation has enabled businesses to take advantage of new technologies, such as big data, cloud computing, and automation, to improve their processes and become more agile.

Using digital technologies, businesses can now gather and analyze large amounts of data, automate processes, and gain insights into customer behaviour. This information can help managers make better decisions and optimize operations. Furthermore, digital transformation can also help managers to better understand customer needs and preferences, enabling them to better serve their customers.

Digital transformation also allows businesses to use digital channels to reach their customers. This can include using social media, websites, and mobile apps to engage and interact with customers. This can help managers to build relationships with customers, engage them in conversations, and increase customer loyalty.