
Ross began regularly streaming on Twitch while living with his sister Naomi Ross. He eventually joined an NBA 2K group called Always Excelling and met Bronny James through it. He gained popularity by playing NBA 2K20 with James and doing wager matches with other streamers and YouTubers. In 2020, Ross was streaming with Bronny when LeBron James joined in on the call, which would later be uploaded on his Twitter page. In November 2020, after being unsatisfied with NBA 2K21 and its creators, Ross started the Twitter hashtag #make2kfunagain, which reached number one, trending worldwide on the platform. At around the same time, Ross began hosting "e-date" streams, where people compete to find a date over Discord, which led to further growth to his Twitch account
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