The Blatz Brewing Company grew out of John Braun’s City Brewery, one of Milwaukee’s pioneer breweries, first established as the Cedar Brewery in 1846 on the bluffs east of the Milwaukee River, near the corner of Main and Division (now Broadway and Juneau). Braun hired Valentin Blatz shortly after his arrival in 1849. After accumulating enough capital, Blatz opened his own small brewery next door, and, after Braun died in 1851, Blatz purchased his brewery and married his widow.
Irving Lahrheim (August 13, 1895 – December 4, 1967), known professionally as Bert Lahr, was an American actor, comedian and vaudevillian. He was best known for his role as the Cowardly Lion, as well as his counterpart Kansas farmworker "Zeke", in the MGM adaptation of The Wizard of Oz (1939). He was well known for his quick-witted humor and his work in burlesque and vaudeville and on Broadway.
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