In this episode of The Long Run Archives, Finn Melanson (Singletrack Podcast) and Brett Hornig (Conversational Pace) welcome David Roche to discuss the intersection of running, sponsorships, and his new vlog series, Trial by Miles. Specifically, they dive into the complexities of shoe contracts, athlete-brand relationships, and fostering collaboration between road and trail running communities. David highlights the importance of storytelling, authenticity, and creativity in sports while sharing insights on endurance training, fueling strategies, and evolving perspectives on nutrition.
The trio also explore the latest news around sponsorship challenges, corporate accountability, and the role of women in athlete marketing, while advocating for a combination of empathy, skepticism, open dialogue, and compassion in addressing controversies like Stian Angermund's doping case and athlete departures at brands like Lululemon.
Partners:
Norda - check out the 005: the lightest, fastest, most stable trail racing shoe ever made ()
Gorewear - use code SINGLETRACKPOD30 at checkout on their website to get 30% off your purchase.
Naak - use code SINGLETRACK20 at checkout on their website () to get 20% off your purchase.
Raide - Making equipment for efficient human-powered movement in the mountains ()
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