★Cat Merch! - Hadaka Matsuri is a traditional Japanese festival dating back hundreds of years, where men wearing the Japanese undergarment fundoshi strive to touch a man called the shin-otoko (神男). The shin-otoko is said to absorb all the bad luck from those who touch him.
The festival is an all-day event, which starts with all the smaller shrines surrounding Konomiya Shrine parading through the gates of Konomiya. In the late afternoon the shin-otoko appears at the entrance gate of the shrine, and fights to make his way through the thousands of men to the entrance to the shrine, called naoi-den, before sunset.
All the men in his way will be trying to touch him to receive good luck. Every year one neighboring small shrine is designated as the protector of the shin-otoko, and they will try to clear a path for him by throwing water at the men around him. The water also serves to help prevent injuries by keeping everyone slippery and cool!
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