PEZ Coco Martian to the Moon & Mars

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During its early years, Taylor-Reed's main line of business was packaging sugar and chocolate rations for the War Department. In the postwar years, the company's best-known product was Cocoa Marsh chocolate syrup, which advertised heavily on children's programming in the New York City television market during the 1950s and 1960s.

For many years the Taylor-Reed plant, with its Cocoa Marsh billboard ("Be strong as a lion!") was a familiar landmark by the Glenbrook station on the New Haven Railroad.

The company would on occasion issue jars of Cocoa Marsh with a toy surprise hidden in a double top. The regular metal jar cover had an additional white top cover approx. 3/4" tall attached with a white plastic strip.
The toy surprise was located in this top cover. Other jars came with the pump cover - which could be re-used on a "refill" jar or the jar with the toy, also a re-fill jar.

After partners Taylor and Reed retired from day-to-day business (about 1970) the company gradually ceased operations as a food manufacturer and began to rent out and finally sell its premises. The factory's main driveway off Crescent Street is now officially designated Taylor Reed Place.

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