Dread! Talking risk and feelings with Brian Zikmund-Fisher

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Have you ever experienced that sinking feeling in the pit of your stomach? It probably meant you were dreading something. But, why is it that we dread some things and not others? And how does this affect how we feel about risk?

Brian Zikmund Fisher is back with Risk Bites to talk about how we tend to dread things that we are unfamiliar with and are beyond our control, and how that affects how we feel about risk.

Risk Bites was created by Andrew Maynard. This week's video was produced by:
Andrew Maynard
Brian Zikmund-Fisher
David Faulkner

Risk Bites is supported by:
University of Michigan School of Public Health.
University of Michigan Risk Science Center.

Risk Bites is your guide to making sense of risk. We cover everything from understanding and balancing the risks and benefits of everyday products, to health science more broadly, to the potential impacts of emerging technologies, to making sense of risk perception. If you enjoy our videos, please subscribe, and spread the word!

#Risk #Dread #Feelings