Softcore recruitment ad from 1971 selling a humbler, gentler US Army where nobody's gonna cut your hair or make you follow a bunch of stupid rules, a mellow post-draft appeal to a crucial new customer: the volunteer soldier. 🎡Get secret screenings and early access on the Chucky Lou Dream Team:
4K scan of 35mm. See more ads here:
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"Project Volar was a pivotal 1970s U.S. Army initiative that laid the groundwork for the modern all-volunteer military force following the end of the draft. Officially known as "Volunteer Army," Project VOLAR (Volunteer Army) tested new policies and programs designed to improve recruitment, training, retention, and overall morale among soldiers in a post-conscription era. Implemented at select military installations, including Fort Benning and Fort Ord, the project emphasized better living conditions, increased educational opportunities, and enhanced career development to make military service more attractive and sustainable. Project Volar played a crucial role in reshaping the image of Army life and ushered in a new era of professional, volunteer-based armed forces in the United States."
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