Recorded at MAD//Fest London 2025The creator economy is forecast to grow massively in the coming years. In a world of spectacular AI, we still crave human content. Discover why Hand-Painted Murals stand-out in a sea of digital out-of-home advertising, seamlessly blending high dwell times and emotional responses with the massive potential for earned media.
In this talk, Dr Lee Bofkin, the former UK breakdancer, evolutionary mathematician and co-founder of Global Street Art, the most creative company you've never heard of (but whose work you definitely know), will educate you about the most elevated human advertising medium, and then invite you to be inspired at their exquisite museum.
Speaker: Lee Bofkin, CEO & Janitor, Global Street Art
Музыка
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ТВ Шоу
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