The shocking truth about AI for Sales is that engineers may hope AI replaces sales reps!Too many industrial marketers vomit up empty claims. Too many industrial sales reps just regurgitate marketing's claims.
What engineers want is a better buying experience, and most companies fail them. So engineers look elsewhere. David Anderson is an MIT trained engineer who is deep in LLM technology. He founded Engora tech with the goal of codifying tacit knowledge, accumulated over years of practical engineering experience, and embedding it in AI engines to help engineers perform rote tasks.
If he succeeds, that has huge implications for industrial marketing and sales teams as we discuss during an upcoming podcast episode.
It's a really complicated topic - but David breaks it down to it's most basic.
Solve for the buyer.
Period.
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