Business with Luxury Crash Course

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Gold teeth, Grey Goose, #diamonds, tiger on a gold leash, Maybach – everything #luxurious is the topic of conversation that points to the peak of one’s life.
Much like Lorde’s Royals music, there are times when people can’t even make sense why would you spend millions of dollars on skincare, branded bags, and sports cars.
How does a #business that relies on ideas that don’t make sense sell their products?