Piels Beer Bob & Ray

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In the 1950s, Piels had a very successful television advertising campaign when the Young & Rubicam ad agency created Bert and Harry Piel, the fictitious animated owners and pitchmen for the brewery. United Productions of America animated the spots, while the character voices were provided by the comedians Bob and Ray.

Harry (Bob Elliott) was tall and soft-spoken, always calming down the short loudmouth Bert (Ray Goulding) whenever something went wrong. The Bert and Harry commercials aired from December 1955 until 1960. In the 1960s, the brewery ran advertisements featuring New York City journalist Jimmy Breslin.

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