A shift towards paperless loyalty club offers from plastic cards are coming and are mainly driven by the bigger brands ability to harvest data mentioned in a story run by the BBC about consumer loyalty. What about the smaller and medium size retailers who are often family run and not digitally savvy. Enter PopMyDeal, a app service, which grows a retailer's business by offering direct loyalty rewards or referral rewards to frequent shoppers or visitors. We interview Frank Nguyen, co-founder and CEO of PopMyDeal who explains how this can help Small and Medium sized Businesses (SMB).
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