It's just 1-2 seconds, but your trade show sales pitch is the moment when all the planning and expense pays off or is wasted! Don't leave it to chance.In my recent video with @BlueHiveIncorporatedWorcester Chris Dunn, we spoke at length about all of the countless aspects that go into optimizing industrial trade show planning, preparation, execution and follow up.
Trade shows are expensive. Companies need to work every edge to maximize the impact of their investment.
But a critical factor is often overlooked. Your reps have just moments as a show visitor slows as they walk past the booth. The display layout, visual and lighting should do the job to slow them down - but then the reps have to connect. It's like an in person cold call. It takes design and practice.
That's where Chris mentions @comedyforrevenue . Jon Selig helps companies craft humorous one liners that reps can use to disarm and engage with trade show visitors.
Take advantage of that moment. Make sure your team is ready to connect effectively to foster productive booth conversations that lead to meetings and opportunities after the show.
Discover how to stand out on the trade show floor with unique icebreakers! We explore proven strategies for memorable outreach in sales, blending humor with relatable anecdotes to connect with buyers more effectively. Elevate your networking game today! #TradeShowTips #NetworkingSuccess #HumorInSales #SalesStrategies #Icebreakers #ExhibitorShow #ConnectionBuilding #MemorableMeetings #SalesHumor #BuyerEngagement #TradeShowSalesPitch #tradeshowtips #IndustrialTradeShow #TradeShowSales
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