
In July 2024, Sumi Jo, who is also an honorary ambassador of South Korea, launched the Sumi Jo International Singing Competition at the Château de la Ferté-Imbault in the Loire Valley. First prize was won by Chinese baritone Zihao Li, and two French singers received the Jury Prize: Marie Lombard and Juliette Tacchino. The next edition of the competition will take place in 2026.