Creating the collection from scratch 😍 Golden Hour Episode 2 | Framar x Jamie Dana Collaboration

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They almost detained me at the border 😱

See how the Framar x Jamie Dana collection almost didn’t happen…

…and come with me as I show you what it really looks like inside a massive operation like Framar, producing literally thousands of products for hairstylists all over the world.

In this episode, you’re going to see:

👉 What actually happened when I told Framar I tested positive at the Toronto airport 😱
👉 An early peek at what the Jamie Dana collection actually looks like (including a product I dreamed up years ago that we added that wasn’t a part of the original pitch 😍)
👉 Where the magic of Framar started (and how Guy Tang helped launch the brand)

This was the first time that I got to see the colors and style for the collection and it is ✨magical✨

Leave a comment letting me know what item you’re the most excited to see finished 👇
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🤳 IF YOU HAVEN’T WATCHED EPISODE 1, go here to see everything 👉

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Be sure to head over to our social channels after you watch and send us a DM letting us know what you’re the most excited for about this collection!

✨ Jamie Dana’s Instagram:
✨ Jamie Dana’s TikTok:
✨ Framar’s Instagram:
✨ Framar’s TikTok:

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Directed by: Jamie Dana
Editing by: Smiley House Media