In conversation with Ketan Thakkar - Editor, Autocar Professional - , Rajesh Jejurikar - ED and CEO, Auto & Farm Sectors, Mahindra & Mahindra - talks of the response to the all-electric BE 6 and XEV 9e, go to market strategy and more.
Editor: Deven Bhalla
Chapters -
0:00 - Introduction
0:33 - Initial response to BE 6 and XEV 9e
1:42 - Feedback from prospective buyers
3:18 - Infrastructure development
4:30 - Interest in Pack 3
5:57 - Pack 2 price announcement
6:20 - Traction in tier 2 and tier 3 towns
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