Advertising & AMP: Driving ROI with speed (AMP Conf '19)

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AMP was developed first for web pages but we've found a number of those principles apply well for the advertising ecosystem. In this session, we'll talk about all the various ways AMP is being used for advertising, driving better return on investment (ROI).

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Speaker(s): Vamsee Jasti, Google
Katharina Familia Almonte, Google
Ajay Shukla, Adobe
Takahiro Yasuda, So-net Media Networks event: AMP Conf 2019; re_ty: Publish; product: AMP - General; fullname: Katharina Familia Almonte, Vamsee Jasti;