On 1 April 2023, Toyoda stepped down as Toyota president and became chairman of the board. Toyota's chief branding officer, Koji Sato, succeeded Toyoda as CEO. Shoichiro Toyoda (Japanese: 豊田 章一郞, Hepburn: Toyoda Shōichirō, February 27, 1925 – February 14, 2023) was a Japanese business executive who served as chairman of Toyota Motor Corporation from 1992 to 1999,