CSMP Why You Should Never Offer a Discount To Your Consumers

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From a management perspective, offering discounts to consumers can be detrimental to the business. This is because discounts decrease the profits of a business, as the discount is taken from the company's margins. Discounts also have a psychological effect on customers and can lead to them expecting discounts for future purchases, creating a habit of seeking discounts and reducing customer loyalty. Additionally, discounts can devalue a company's product or services, leading to a perception of inferior quality and reduced profits. Therefore, it is typically recommended that businesses avoid offering discounts to consumers from a management perspective.

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