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Chapters:
0:00 - Intro
1:15 - What’s common between Nike, Adidas and Reebok?
6:50 - What gave Sonny so much conviction to bet on Michael Jordan?
14:45 - How did Sonny convince Michael Jordan?
18:06 - What happened after the Michael Jordan deal?
20:31 - How was it like working with Phil Knight and the Nike team?
22:28 - How should young founders build brands?
26:15 - How do founders convince an athlete endorse their brand?
32:33 - What makes Nike's marketing great?
35:41 - What are Indian brands missing and what can they learn?
39:30 - Working on the Air movie
45:21 - How do I get good at scouting people like this early?
50:30 - How athletes become bigger than brands
53:58 - What can India learn from U.S. about building multiple sporting leagues that can become massive?
59:11 - Sonny’s negotiation tactic
1:01:51 - Reflecting on Sonny’s career journey
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