Boring Content - Excited Users: The Power Of AMP Stories In Emerging Markets (AMP Conf '19)

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A smartphone is the default device to access the internet for people in emerging markets. Some developing economies are already leading the world in terms of social media use, mobile video consumption or online sales. Through our fintech activities in Kenya, we have first hand knowledge of user preferences and the difficulties of getting content read. We found the solution in Stories and we explain in detail why AMP Stories are ideal format to distribute content in emerging markets.

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Speaker(s): Hans Pauwels, Tappable

STAMP event: AMP Conf 2019; re_ty: Publish; product: AMP - General; fullname: Hans Pauwels;