How To NOT Screw up Marketing and Sales Alignment

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Companies often overlook and misunderstand marketing and sales alignment.

To be effective with today's evolving buying habits, buying teams and buying journeys, companies must successfully integrate sales and marketing. And that has to start with sales strategy. Sales strategy often informs marketing tactics and drives marketing and sales integration.

That's the key message in this clip from my recent conversation with @amyfranko4463 .

Effective selling starts with a solid marketing strategy. In this video, we explore how to integrate sales and marketing efforts to drive success. Discover essential questions to ask and learn how to design strategies that support both areas for optimal results. We even dive into the important question of the board's role in revenue growth. #MarketingStrategy #SalesSuccess #Integration #BusinessGrowth #Entrepreneurship #SalesAndMarketing #StrategicPlanning #MarketingTools #BusinessInsights #LeadGeneration #MarketingAndSalesAlignment #MarketingAndSalesIntegration #SalesAndMarketingAlignment #SalesAndMarketingIntegration #B2BSales #B2BMarketing