Fans Were LIVID When New Wave Icon Let This Eerie 80s Hit Be Used In A Famous Ad | Professor Of Rock

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The Fixx Came at the right moment in the early 80s and captured those times so eloquently in their new wave radio hits but strangely enough their songs seems to be the perfect soundtrack of the times we are living through right now. up next their lead singer Cy Curnin tells the story behind the 1983 classic Saved By Zero that may well be their signature song and how the song was written as a way to clear your head and put away your fears.. on professor of rock.

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One of the smartest guys I’ve ever interviewed has to be Cy Curnin of 80s high brow new wave band the Fixx. He’s Either a prophet or a Wizard. the guys has written so many classics that lit up their day and seem to define out times now. After a promising first record with he hits Stand or Fall and Red Skies, the band released the classic album Reach the Beach in May of 1983 with MCA records. It was their biggest album and went to #8 on the albums charts which was pretty amazing for a new wave band not named Duran Duran in those times.

It ended up going platinum and then double platinum and had one of the most iconic album covers ever, created by artist George Underwood who would work with the fixx on future albums. The biggest song from the album was the brilliant send up of Government Politicians with One Thing Leads to Another. with hit #4 on the hot 100 but it was the lead single that set up the band and the album for ultimate success with a song that’s become an 80s classic having been used in our culture quite a lot since it’s release from Breaking Bad to ad campaign for toyota. More on that later.

THE SONG is famous for it’s stuttering staccato guitar riff supported by the deep bass that adds up to a haunting refrain that every child of the 80s know by heart. Cy wrote it as a peaceful mediation which he ‘ll explain in the corresponding interview. Armed with an equally iconic music video that dropped in the middle to MTV’s Formative years, this was the perfect set up single for the band and has become another signature song for the band

In 2008, a version of the song was re recorded it for the Toyota ad campaign when they advertised a 0% Annual percentage rate promotion with actually caused some fan outrage that the band had sold out and that the song was being overplayed and ruined. In fact there was a popular facebook group called Stop Playing Toyota;s Saved by Zero Commercial.

Cy Curnin took it all in jest. He admitted he would rather be the ones to sing it but enjoyed cashing the Royalty Checks and the renewed interest in the song. Up next we get the real story behind the song from Cy . As we go into this interview I wasn’t to recognize our amazing sponsor. Zennie eyewear, the glasses I always wear. Add some style and spark to your life by going to zenni.com and pick out a few pair. So much variety in style and features. Here’s Cy with the story.


Thanks for watching, Leave us a comment about the Fixx , the album Reach the Beach and this enlightening song below. share your memories of it.