13: Inside Flodesk's Rebrand with Rebecca Shostak

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In this episode, Rebecca shares an exclusive look into Flodesk's comprehensive 2023 rebrand—a move spurred by the company's rapid growth and need for a more cohesive, value-aligned brand identity.



Rebecca discusses the initial brand's challenges, including design inconsistencies and scalability issues, and the strategic approach taken to address them. You'll hear about the collaboration with top-tier agencies, the creative process behind crafting a bespoke font with Swiss typographer François Rappo, and their partnership with a branding firm to incorporate dynamic branding elements. Additionally, Rebecca provides invaluable advice for businesses considering a rebrand, emphasizing the importance of clarity, strategic partnerships, and embracing the creative journey.



Whether you're a small business owner, a designer, or simply a branding enthusiast, this episode is packed with practical insights and fascinating stories.



→ Flodesk's Website:



→ Grab a Rebrand Checklist:



→ Are you a squiggle or a square? Go to jesscreatives.com/quiz () to find out



→ Feeling inspired to rebrand? Go to jesscreatives.com/rebrand () for help



🔑 Key Takeaways:







Clarify the Reason for Rebranding

Ensure alignment with strategic goals, such as modernizing the brand or aligning it with core values.






Strategic and Iterative Approach

Engage in continuous feedback and embrace experimentation to refine the brand vision.






Select the Right Partner

Choose a brand designer that resonates with your desired aesthetic and expertise, and ensure a strong connection to reflect your core values effectively.