The Get Carter Rolex: How It Made Day-Dates & DateJusts Even Cooler

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Today we return to the one of my favorite subjects—a place where horology, cinema, style, and culture intersect, and legends are born.

In a recent video we discussed the coolness of the Breitling Navitimer and some lesser known facts associated with its iconic status. Prior to that, we looked at the Omega Speedmaster and how it was utilized perfectly on the silver screen in 2010's underrated Neo-Western thriller The American.

And now we're talking about Rolex and its role in a film that took the Day-Date to a whole new level of coolness. Yes, it's the 1971 cult classic Get Carter—a film considered to be one of the greatest and most influential British movies of all time.

In this video I explore the profound significance of Get Carter, Michael Caine's role in making Rolex even cooler than it already was, and how the film changed Rolex and cinema forever.

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