In this video I go over the most common anchor text mistakes that are costing websites their rankings big time. Using Generic or Vague Anchor Text: Phrases like "click here" or "read more" lack context and don't provide search engines or users with clear information about the linked page's content. Descriptive, keyword-relevant anchor text improves SEO and user experience.
Over-Optimizing with Exact-Match Keywords: Repeatedly using the same exact-match keyword as anchor text (e.g., "best running shoes" for every link) can appear manipulative to search engines and may trigger penalties for unnatural linking practices.
Ignoring Relevance to Linked Content: Choosing anchor text that doesn't accurately reflect the content of the linked page confuses users and weakens SEO. The anchor text should align with the topic or purpose of the destination page.
Inconsistent or Random Anchor Text Usage: Using varied or unrelated anchor texts for links pointing to the same page can dilute the page’s topical authority. Consistent, relevant anchor text helps reinforce the page’s purpose and improves crawlability.
Neglecting User Experience: Long, stuffed, or awkward anchor texts (e.g., "buy cheap running shoes online store") can frustrate users and harm readability. Anchor text should feel natural, concise, and intuitive within the content.
These mistakes can hinder SEO performance and user engagement. Using descriptive, varied, and user-friendly anchor text while maintaining relevance is key to effective internal linking.
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