School of Art and Design Fall 2023 Windgate Artists in Residence Mind the Heart! Project

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Check out this interview with Fall 2023 Windgate Artists in Residence Mind the Heart! Project aka Maya Gelfman and Roie Avidan, where they talk about their time as artists in residence at KSU School of Art and Design.

Mind the Heart! (est. 2009) is a worldwide art project by Israeli artists Maya Gelfman & Roie Avidan. In the past decade, the project has reached more than 100 cities across 5 continents: from New York to Bangkok, Delhi to London, from the Israel National Museum and the National Cathedral in Washington D.C. to orphanages in Kenya and Uganda.

The project works at the intersection of art and social awareness. It engages the public domain with the aim of getting both the artists and the audiences to be fully present, to ‘be here now’. This is achieved through tangible street-art but expands on that across mediums and disciplines, to temporary installations in the wild, performances, poetry and public actions. The works are made with soft materials that clash with the concrete jungle. They deal with the power of choice, the cyclical nature of things, acknowledging wounds in order to heal, and interconnectedness.

Mind the Heart! Project's work from the residency will be on view as part of the Windgate Artist in Residence Exhibition at the Zuckerman Museum of Art June 4th through July 27th 2024.