🎧 EMO-ROCK - ROCK: CONTEMPORARY (ROCK) (1999)

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📷 ROCK: CONTEMPORARY (ROCK)

🎙 Around 1996, the earliest crossovers between Emocore and (Alternative) Rock start to take hold. By drifting further away from Hardcore towards Rock, a broader audience could be reached. However, Emo Rock bears little resemblance to its predecessor Emocore: the genre is more a sentimental and emotional form of Indie Rock than an alternative version of Emo. The first wave of Emo bands delivered open-hearted lyrics and compelling power chords in a jacket of heavy distortion riffs.By 1999 the genre takes a big leap forward, as major record labels realize the potential while opportunistic bands arise, which use the stereotypical image of “Emo” to sell their music to teens. Emo becomes a marketing tool, complete with the fashion of tight jeans, heavy make-up, black & white clothes and purple dye. With far more politically correct lyrics than the first wave of Emo Rock bands, the mainstream appeal of Emo becomes so large that after 2001 a brief but intense emo hype takes hold. By now the term “Emo” has become familiar to the general public and a well established teenage subculture. Unsurprisingly, the genre was heavily frowned upon by a more mature or old skool crowd, due to the lack of early Emo “edginess” and the presence of a rather superficial sentimentality.

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