EXCLUSIVE: BCMA/Havas - How Brands Can Compete For Consumer Attention

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As brands compete for consumer attention, understanding of the relationship between content & context is paramount.

What's involved in creating content that's both entertaining and meaningful, and how can we measure its quality to deliver relevant content in the right place, at the right time?

Recorded at the Cannes Lions Festival, watch the video below from our new Meaningful Media series to learn how to...

Navigate content overload with Bridget Evans, Global Director of Business Brand Marketing at Spotify, former Head of Business Marketing at Instagram.

Craft content aligned with human desire with Andrew Canter, Global Chairman at BCMA (Branded Content Marketing Association).

Utilize attention to boost quality metrics with Karen Bebart, Director of Consumer Strategy & Brand Advertising, National Association of REALTORS®.

Understand content and context better with Beatrice Lindvall, Director of Global Media & Digital at JDE Peet's.

#HavasProud #MeaningfulMediaExperiences #CannesLions2023 #BrandedContent