Making the experience of our team riders and customers the best to achieve high performance has always been our priority. "Dream, Design, Ride" has been the motto of the Pride Lab® for years. We are now proud to introduce our new technologies: Varial Mesh and SDC+.Here’s what @tristan_roberts has to say about these two innovations: "I've been testing the new boards during the off-season back home, making adjustments to the concave rails, which I mostly use for heavy days at Tand to increase my control when scooping in. Being used to tough landings, I usually crease my boards faster than most, and I can truly say the new Varial Mesh has helped me keep my board in good condition for much longer, even under heavy use."
Varial Mesh & SDC+ (featuring our new light concave rails) offer Control & Flex where you need it the most, perfectly complementing our patented Radial Flex® technology.
The best has just gotten better, and it’s available now through the link in bio and all core boog stores in Europe now. Landing in Australia, South America (Chile/Peru), Brazil, Japan, and the USA later this year.
#herecomesthefuture
Directed & edited by Sebastien Boulard
Filmed by Robbie Berman & Veraldo Terblanche Productions
3D & Motion by Etienne Rallion
Soundtrack by Russell Webster
Still photography by Armen Djerrahian
Graphic design by Clément Lalay
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