With its tagline of "Luxury has Progressed," Audi has experienced a steady rise as a leader within the global premium automotive market. John Vanderslice and Johan de Nysschen, former president of Audi of America, met recently at the Audi Headquarters in Virginia to speak about Audi's success. They discuss the company's fanatical approach to automotive craftsmanship and exchange dialogue on the importance of building brand identity.
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