Communications Consultant Monica uses some of the greatest orators of our times to explore what it is to lead well at moments of crisis. She breaks down the underlying components and urges us to use a similar strategy to lead and influence in our communities. Monica Lunin is a prominent thought leader in leadership and communication, renowned for her transformative approaches to enhancing persuasion and influence. She is the author of the award-winning book What She Said, and as a keynote speaker and workshop facilitator, Monica has inspired countless professionals with her practical insights and dynamic delivery. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at