Inside Pringles’ ‘Poptopia’ NEW Always-On Promotion Platform

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Speakers: Jeremy Stern, Founder and CEO, PromoVeritas; Roisin Devine, European Digital and Social Lead, Kellanova + Charles Stanton, CMO, Forj

• Why Pringles invested in digital destination ‘Poptopia’ to dig into consumer insights and drive more personalised experiences across 39 countries
• How prize promotions significantly boost engagement and loyalty, leading to increased sales and brand affinity
• Ways the Metaverse is supercharging personalisation and brand loyalty