In this episode, I'm thrilled to chat with Emily Kim, a brand photographer and educator for creative business owners. Emily takes us on a deep dive into her rebranding journey, sharing her experiences from a completely DIY brand to working with a professional designer. We'll hear about the emotional aspects of letting go of self-made designs, the importance of strategic color choices, and the challenges encountered along the way. Emily also discusses the tangible and intangible benefits of her rebranded look, how it's boosted her confidence, and enabled her to expand her offerings beyond photography. Plus, she provides invaluable advice for anyone considering a rebrand, emphasizing the importance of finding a designer you vibe with and planning ahead. If you're thinking about refreshing your brand, you won't want to miss this insightful conversation with Emily.
→ Emily's Website:
→ Are you a squiggle or a square? Go to jesscreatives.com/quiz () to find out
→ Grab a Rebrand Checklist:
→ Feeling inspired to rebrand? Go to jesscreatives.com/rebrand () for help
Key Takeaways:
Trust Experts: Just because you can DIY doesn’t mean you should. Professional designers bring in strategies like color psychology to elevate your brand beyond aesthetics.
Brand Evolution: It’s okay to rebrand in phases according to your budget and needs. Iterate and evolve as your business grows to better reflect your identity and offerings.
Authenticity Matters: Your brand should resonate with who you genuinely are. Working with a designer who understands you can steer you away from inauthentic choices and ensure alignment with your true personality.
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