Alexis Ohanian and Midge Purce Are Set To Shake Up Women's Sports Branding | Fast Company

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@AlexisOhanian and Midge Purce recently joined Fast Company staff writer AJ Hess to dive into their latest reality TV series, The Off Season, a game-changing look at the world of women’s sports. Don’t miss this engaging discussion on how Ohanian and Purce are challenging the status quo and sparking fresh conversations in the sports world.

00:00 - Introduction to Alexis Ohanian and Midge Purce
01:00 - Why Alexis Ohanian invests in women's sport
04:20 - Alexis Ohanian talks about his new reality TV show, The Off-Season
05:50 - How Alexis Ohanian and Midge Purce met and ideated a new media format for women's sport
08:11 - Midge Purce explains why Women are always held to a double standard
11:20 - Midge Purse is not an athlete just to be your role model
13:00 - Inside the business of Women's soccer
15:13 - Why Female soccer players have to have side jobs in the off-season
16:17 - Why Midge Purce decided to premier 'The Off Season' on X

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