
After hiking in the canyon, we continued driving further north to the town of Humahuaca. At this point in the day, it was around noon and we were cooking under the sun, so we really didn’t spend very long here. If you’re travelling during the warmer months, we’d definitely suggest going earlier in the day or later in the afternoon, so you can enjoy walking around town rather than desperately seeking shade like we were. We climbed up to the lookout in the centre of town, where you get beautiful views of the colourful mountains just across the river.
On the way back, we did stop at a rather unusual roadside attraction called 'The Llama'. It’s impossible to miss, because, well, there’s a giant llama to greet you right on the side of the highway. This is a market that sells spices, wines, jams, ceramics, and all sorts of artisanal products from the region. And if you’re hungry, you can also get food there!
Continuing with the theme of random roadside stops, we also pulled over at a vineyard called Bodega Viñas Del Perchel. This is a family-run high altitude vineyard and winery located just south of the Tropic of Capricorn line. We met Mabel, who showed us around the place and we also bought 3 bottles of wine to take home with us.
All in all, another fun day travelling in Jujuy!
Red Canyons, Artisan Markets & Andean Wine: Road Tripping Uquía & Humahuaca, Jujuy, Argentina
Morning in Uquía: Markets, Pottery & High-Altitude Sunshine 🌅🏺🛍️
Our adventure begins in the tranquil town of Uquía, nestled in Jujuy, Argentina. Early in the morning, the local market is alive, and we score an amazing deal—a terracotta pot for stews and lentils, a future taste of Argentina to bring home. The church, normally the town’s main attraction, is closed for renovation, but Uquía’s real secret lies just beyond its streets.
Quebrada de las Señoritas: A Red Wonderland of Canyons 🏜️🌄
A short drive takes us to Quebrada de las Señoritas, an otherworldly landscape of vivid red rocks, silent and empty except for a handful of other visitors. The scene brings flashbacks to the Valley of Fire and Red Rock Canyon in Nevada, and even red canyons in Kyrgyzstan—proof that South America’s northwest holds some of the planet’s most underrated scenery. Hiking here feels like stepping onto the set of an old Western: endless red walls, pastel hues, and a solitude that’s rare to find.
Noon in Humahuaca: Searing Sun & Lively Streets 🌞🏘️
Our journey continues north to Humahuaca, a larger, bustling town compared to its sleepy neighbors. By now, the sun is relentless. Even filming a giant cactus-studded monument and popping into a small regional museum for just a few pesos is enough to send us running for shade. For future travelers: explore Humahuaca early in the day or late afternoon—the midday heat here is no joke! For those with time, the town serves as a gateway to the breathtaking Cerro de los 14 Colores (Fourteen Colored Mountain), though getting there means navigating rough gravel roads and, today, we just don’t have the stomach for it—literally.
Touristy Stops: The Giant Llama Market 🦙🍷🛒
On the way back, we can’t resist the kitschy roadside market dominated by a giant llama statue. Here, you’ll find spices, jams, wines, ceramics, and local snacks—perfect for souvenirs or a roadside bite.
A Rare Find: High-Altitude Andean Wines 🍇🍷
One of the day’s highlights is stumbling across a true rarity: Viñas del Perchel, a tiny family-run vineyard just south of the Tropic of Capricorn. Jujuy’s high altitude, limited water, and rugged soil make wine-growing tough, so this bodega’s production is small—about 5,000 bottles annually. The grapes are classic—Malbec, Shiraz, Tannat, Cabernet Sauvignon—but every wine here spends at least 12 months in oak, qualifying as “reserva.”
This looks like the WILD WEST! 🤠🌵 | Visiting UQUÍA + HUMAHUACA + a VINEYARD in Jujuy, Argentina 🍇
BLOGS