X / Twitter Throttles Threads Traffic

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Twitter / X has deliberately delayed access to websites that Elon Musk has publicly expressed disdain for. The list is extensive, ranging from media giants like The New York Times, Facebook, Instagram, Bluesky, Mark Zuckerberg's Threads, Reuters, to the independent voices of Substack. Users experienced unexpected delays of up to five seconds when clicking on links to these platforms, setting off a chain reaction of questions about the motivation behind these actions.

While the time delay may seem insignificant at first glance, its implications are far-reaching. The impact on these platforms' traffic and ad revenue could potentially be substantial, prompting us to consider the broader consequences of such tactics. Notably, YouTube and the prominent news outlet Fox News managed to escape unscathed, raising suspicions about the selectivity of the slowdown.

The Washington Post brought these anomalies to light, and as of Tuesday 15th August 2023, there are signs that the disruptions are gradually easing. Yet the silence from Twitter, now "X", remains deafening. With a history of minimal communication with the press, their reticence only adds to the mystique surrounding these covert manoeuvres.

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