Recorded at MAD//Fest London 2025Join Herwig and Trevor for an insightful session on the power of humour in advertising. Drawing on a decade of proven effectiveness from their iconic Haribo ‘Kids’ Voices’ campaign, they’ll explore how humour does more than just entertain; it captures attention, builds emotional connection, and drives long-term customer loyalty.
This talk will uncover why humour resonates so deeply with audiences, how to use it effectively in brand storytelling, and the common pitfalls to avoid when trying to be funny. A must-attend for anyone looking to create advertising that’s not only memorable, but meaningful.
Speakers:
- Herwig Vennekens, Chief Commercial Officer, HARIBO Group
- Trevor Robinson, ECD & Founder, Quiet Storm
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ТВ Шоу
Категории видео
