
Join Peter Debrine, UNESCO Senior Project Officer for Sustainable Tourism, as he explores how sustainable tourism is shaping AlUla's visitor experience. Through effective visitor management and interpretation, UNESCO’s collaboration with the Royal Commission for AlUla (RCU) is enhancing tourism practices that honor culture, heritage, and creativity. Discover how AlUla serves as a model for community engagement and sustainable tourism development, with lessons that can be applied to other destinations.
Learn more about UNESCO and RCU work in AlUla: