Josh York and York Project // The Heart of Detroit (Season 9, Episode 2)

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It started with a maroon beanie but has blossomed into a project for good, Josh York is sewing that giving spirit, right here in the heart of Detroit.

Learn more about the Heart of Detroit at
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#TheHeartofDetroit is a groundbreaking public service initiative. Airing weekly during Local 4 News (Detroit) at 5 p.m. and then on and on our YouTube channel. The Heart of Detroit will share inspiring stories of metro Detroiters with heart and everyday people who step up to help make our community a better place to live. Viewers will follow Mitch Albom through documentary-style videos as he profiles unsung local heroes who spend countless hours sacrificing to make others less hungry, less troubled, less impoverished or just a little happier. Subjects are interviewed live on Live in the D on Friday mornings and episodes are rerun during Flashpoint on Sunday mornings.

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Josh York, a self-proclaimed opportunist, has been making clothes since he was twelve. It all started when Josh sewed his name into a maroon beanie and began selling them to friends at school and music shows.

Josh: I wanted to do something good with it I was inspired by what was happening here in Detroit and all the good that was going on and I thought I can make my own impact so let’s sell these beanies for profit and then turn around and give that profit back to homeless shelters in the area.

Mitch: When did it occur to you that hey I could turn this into something that could do some good?

Josh: Right out of the gate that was my goal I was raised on the philosophy of help the people in your community and then go outward from there.

MITCH VO: Now running York Project, a social streetwear company, Josh is producing clothing and other wearable goods right here in Detroit - with a mission. It runs on a one for one moto. Buy a good and York Project donates the value of that item by purchasing needed essentials like toiletries and socks for the homeless in our community.

Josh: We call them the kit of living essentials

Mitch: Yeah and what’s inside?

Josh: The standard kit is a tote bag with toilet paper, socks, bottled water and then seasonally we do donate beanies gloves um a lot of toiletries to date we have donated over $100,000 worth of these totes since we started.

MITCH VO: Josh and his team distribute the kits one Saturday a month at the intersection of 4th and Charlotte. It’s a confirmation that the effort is worth it.

I get the sense that there is quite the ground swell of young people who are looking to get involved and do good if they can just find a way to sort of make it match the way that they live.

Josh: That is why we have been able to get to where have because we try to make it easy and fun for people to do good.