Hammer Time: ’97 GMC Sierra Brings Back the ’90s with a Custom Twist

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Welcome to the Storyteller Series, where every build is more than just steel and paint. It’s a vibe, a vision, and a throwback you can drive. In this episode, we’re throwin’ it back hard with Hammer Time, Stephen Conyers’ 1997 GMC Sierra Custom that fuses '90s nostalgia with modern craftsmanship.

What started as a barn-find OBS is now a full-blown showstopper with scalloped graphics, a phantom grille, and a radical color combo that turns heads before you even hear it rumble.

With chassis work by Trashy Side Fabrication, 22-inch Hot Rods by Boyd wheels, Stone Fab arms, and Aldan coilovers, the stance is dialed. Inside, MTI Interiors nailed the retro-meets-modern look with Snowden buckets, custom panels, and a peach/black/gray leather combo that ties it all together. Under the hood, it’s powered by a Vortec 350 with long tubes and Flowmasters for that signature throwback bark.

Hammer Time is more than a truck, it’s a time capsule that proves the ‘90s never left. Trust the process, trust the vision, and hit play to see how this OBS went from forgotten to unforgettable.