The Ford F150 Lightning truck is a very conservative, but well-executed design. It’s an electric vehicle, and the main thing that stands out to me about the industrial design is definitely the lightning bolt motif you see throughout the entire vehicle. I think that these jagged chamfers and lines are a really clever way of abstractly expressing the fact that this is an electric truck. Enroll in my online industrial design course, Form Fundamentals: Learn visual storytelling, design language, and form. Make a killer portfolio and land your dream job:
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John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
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