The Pros & Cons of Opening a Second Location

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Here are the top pros and cons of opening a second location from a guy who has done it. 

The Pros: the things that are the biggest temptations to make this move.
1. Increased Revenue Growth
2. Heightened Talent Development
3. Uptick in Brand Awareness

The Cons: why 9/10 restaurants end up failing.
1. Huge Financial Risk
2. Dilution of Brand
3. Overstrain on Leadership & Staff

Trust me, these aren't things you should take lightly when you're debating making this decision. Do the research, take your time, and don't rush the process. 

- Chef Mike

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