Pickett - Artist Marketing in 2018 & Why It's Fun! (and vital) - Day 86 #The100DayProject

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Marketing for music and artists is always evolving. What worked just five years ago may not be the same for marketing music in 2018, but some elements like visual graphics, branding and content are likely always going to be crucial. If you'd like help marketing your own music brand, drop me a line at: m_overdrive@yahoo.com
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There's no one 'right' way to marketing an artist or tackle marketing music in 2018, but there are several big elements to consider when you're putting your own brand (or another artist's) out there: first and foremost, in most markets today, people see what they're about to listen to before they hear it. That is, they see a YouTube graphic before they hit play, they see a Facebook or Twitter profile before they engage... So it's vital to consider what is going to appeal most to your potential audience from a visual aspect, and it's as important as your sound. This is what we tackle on Day 87 of #The100DayProject.