Recorded at MAD//Fest 2025Say what you like about Taylor Swift, but she’s always in step with the tone of the times. From musical genre-hopping to meticulously curated sartorial selections, every last move is seamlessly choreographed to reflect the rhythms and trends of the day.
So why do some brands remain so leadenly flatfooted whilst others are able to flirt outrageously with culture? In this session, The Weber Shandwick Collective’s UK creative director Paul Hewitt will filter Taylor’s love stories, blank spaces, wildest dreams and broken hearts into a manifesto for modern communications.
Speaker: Paul Hewitt, Executive Creative Director, Social, The Weber Shandwick Collective
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