Building the CTI Brand: A Path to Success

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A strong cyber threat intelligence (CTI) brand is essential for maturing your CTI program. A mature CTI brand not only secures internal trust and support but also attracts external partnerships and resources. Highlighting tangible benefits of CTI, such as reduced risk exposure, enhanced threat detection, and informed decision-making, helps gain the confidence of key stakeholders.

This presentation explores how a trusted CTI brand can enhance credibility, drive engagement, and support the overall growth of the program. By focusing on brand-building strategies, such as confident communication, engagement with the business, and showcasing successful threat intelligence operations, organizations can position their CTI program as a trusted and essential component of their cybersecurity framework.

In this talk which emphasizes the pivotal role effective collaboration and strong partnerships play in building the CTI brand to gain internal support and enhance external trust and engagement.

View upcoming Summits:

SANS Cyber Threat Intelligence Summit 2025
Building the CTI Brand: A Path to Success
Matt Brady, Director CTI, Target