Stop Clickbait: Build Trust Over Likes for LinkedIn Content

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Ed Marsh
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So much LinkedIn content is written as though a needy 8th grader is chasing clicks. That may juice the algorithm, but if the goal of thought leadership is to build trust and authority among your target buyers, is that really going to achieve the business goal?

Jake Meth argues not. He suggests consistent, provocative, solid thought leadership content, and suggests that journalists and a fractional editor-in-chief are critical functions to help companies break out of corporate speak and vanilla content.

Are you prioritizing likes over genuine engagement on LinkedIn? We explore the pitfalls of clickbait content and how it can hinder your business relationships. Learn the importance of authentic storytelling to earn trust and attract clients. #LinkedInTips #EngagementStrategy #TrustBuilding #AuthenticContent #Storytelling #BusinessGrowth #SocialMediaMarketing #ContentCreation #ClickbaitDebunked #InfluencerInsights #LinkedInContent #Journalism #OpinionWriting

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