Written by lead singer Ray Davies, the song was released as the first track on The Kinks's album, Word of Mouth. Written as an observation on stressful working schedules, the song features an opening guitar chord reminiscent of the Beatles' "A Hard Day's Night"."Do It Again" had been recorded between June 1983 and September 1984, with mixes of the song being completed from 9 to 11 October of the same year. A promotional single was mastered on 15 October and sent to radio stations on 4 December.
"Do It Again" was the lead-off track from Word of Mouth as well as the second U.K. (and first U.S.) single from that album. The song peaked at #41 in America (and #4 on the U.S. Mainstream Rock Tracks chart) and #91 in Canada. On 6 November, 1984, the track was performed on Saturday Night Live, along with "Word of Mouth".
A promotional video, directed by Julien Temple for Nitrate Films, was filmed for the song, starring Ray Davies with appearances by the rest of the band. Recently departed Kinks drummer Mick Avory also made a guest appearance in the video as a "hapless busker that Ray has to part ways with".
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